This Sunday will see the release of AAMI’s latest Safe Driver Rewards campaign. An extension of the original Rhonda “recognition” spot the creative idea will see Rhonda enjoying the benefits of her safe driving by communicating the possibilities that the safe driver rewards product can bring.
Nic Desira, BADJAR Ogilvy Creative Group Head said that “the success of Rhonda and establishment of a central character that consumers loved allowed us to leverage her in the next round of creative; it was a fun way to extend a highly effective campaign”.
The BADJAR Ogilvy campaign will appear across multiple channels including TV, Press, Outdoor, various digital media.
BADJAR Ogilvy Melbourne is part of STW Group, Australia’s leading marketing content and communications services group
AAMI TVC Credits:
- Creative Group Head: Nicolas Desira
- Copywriter: Lenna Boland
- Art Director: James Barkley
- Agency Producer: Lauren Duncan
- Production Company: Renegade Films
- Director: Tony Rodgers
- Producer: Jen Livingston